Description
Ferrari, known for its exceptional track record in racing and sports car production, is seeking a Global Clienteling Tools & Campaigns Expert to enhance its lifestyle department. This role involves developing clienteling strategies, managing CRM tools, and creating targeted campaigns to elevate the client experience across Ferrari's global ecosystem.
The successful candidate will be responsible for:
SALESFORCE CRM Database and APP Development and Coordination (40% time)
- Translating business needs into functional requirements for Salesforce
- Collaborating with the Digital Solutions team to manage CRM improvements and resolve business issues
- Supporting the development and rollout of new app features
- Coordinating testing, deployment, and user guidance for new CRM functionalities
- Defining standards for CRM usage and data quality
- Monitoring usage and gathering feedback for continuous improvement
In-store Clienteling Campaigns (35% time)
- Developing a structured global clienteling and outreach calendar
- Creating campaign briefs and executional guidelines
- Defining segmented client lists using PowerBI and Salesforce
- Partnering with Retail and VIC Managers to cascade campaign guidelines
- Tracking campaign execution and results
**Other Clienteling Tools (15%)
- Supporting the definition of a tiered annual gifting portfolio
- Coordinating quantities, allocation criteria, and store communication for printed and digital catalogues
**Special Projects and continuous improvement (10%)
- Contributing to cross-functional CRM & Clienteling projects
The ideal candidate will have at least 5+ years of relevant experience in CRM, clienteling, retail marketing, or customer engagement, preferably within luxury retail. They should possess hands-on experience with CRM platforms, particularly Salesforce, and have a proven ability to translate business needs into functional requirements.
Ferrari offers a comprehensive compensation package, including a gross annual salary ranging from €69,000 to €75,000, company and individual variable components, and various welfare benefits.