Senior Director, Product Proposition & Distribution Engagement

Prudential’s purpose is to be partners for every life and protectors for every future.

The Senior Director Product Propositions & Distribution Enablement will lead the Group’s end to end product proposition development and distribution enablement across all product lines including Health & Protection, Wealth/HNW and Retirement solutions.

Key Responsibilities:

Group Product Proposition Strategy

• Drive proposition innovation, including repackaging existing products to unlock new customer segments or activate underpenetrated distribution channels or customer segments
• Lead customer-centric product positioning across Health & Protection, Wealth/HNW and Retirement
• Using internal and external research, translate customer and consumer insights into new product proposition ideas.
• Translate external trends e.g. socio-demographic, market, technology, into new product propositions

Distribution Enablement

• Support LBUs in defining end-to-end go-to-market strategies, including target customer segments, channel strategies and value proposition articulation
• Ensure seamless and effective deployment of new products into sales. This includes ensuring proper execution and follow-through of new product go-to-market strategies in collaboration with LBU teams.
• Embed distribution considerations upfront in product designs, ensuring propositions are channel-appropriate
• Enhance sales activation and campaign effectiveness, improving conversion and product uptake
• Act as the bridge between Group Product and Group Distribution teams (Agency, Partnership)
• Ensure Group Product involvement in Group/LBU distribution-led product discussions and go-to-market decisions
• Partner with distribution teams to translate product propositions into sales strategies and campaigns
• Establish a closed-loop feedback mechanism to incorporate distributor insights into ongoing proposition development
• Support distribution channels with product bundling propositions and campaign

• Lead product storytelling and sales concept development, ensuring propositions are clearly understood and effectively communicated to distribution channels
• Drive bundling of products and value-added services into compelling, channel-specific propositions

Cross-Functional Collaboration

• Product storytelling: support LBUs with bundling sales concepts or product storytelling with existing and new product designs
• Collaborate with group stakeholders to get input for proposition innovation and ensure buy-in and effective roll-out of proposition strategies across the organisation
• Collaborate with Group- and LBU Product, Customer and Marketing to ensure seamless alignment with product proposition development, using a customer centric approach
• Provide input as required input to consumer or distribution research from a product and proposition perspective
• Drive end-to-end ownership from proposition design to market delivery, reducing fragmentation across functions

Thought leadership and capability building

• Build proposition and distribution activation capabilities across markets through training and toolkits, best practice sharing, case studies and success stories
• Elevate product storytelling and go-to-market capabilities across LBUs

Team Leadership

• PruWay culture carrier who embodies and exhibits the PruWay values as we set up the new function.
• Lead and support the team build out, ensuring alignment with the target operating model.
• Work in close collaboration and in alignment with the markets.

Education and Experience

• Bachelor’s degree in Business, Marketing, Economics, Actuarial Science or another relevant field
• 15+ years of experience in life insurance product management, product proposition or product strategy/consultancy
• Strong exposure to insurance distribution; good understanding of distribution dynamics across Asian markets, including at a minimum tied agency and bancassurance distribution
• Knowledge and experience in regional or multi-market roles would be an advantage
• Understanding of regulatory environments and consumer preferences across different markets.
• Track record of leading customer‑centric, innovative insurance propositions across multiple markets
• Strong strategic thinking, communication, and stakeholder management skills.