Description
The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms.
This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions.
The Media Strategist acts as a strategic extension of the sales team,translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities.
Responsibilities:
Strategic Planning & Client Solutions
- Develop customized, insight-led media strategies aligned to advertiser goals, target audiences, and KPIs.
- Translate client objectives into full-funnel, multi-platform campaign recommendations.
- Support proposal development with clear narratives, audience insights, and performance rationale.
- Ensure strategies align with TEGNA best practices, inventory availability, and pricing models.
Sales Partnership & Enablement
- Collaborate closely with Account Executives, Sales Managers, and Directors of Sales.
- Participate in client meetings and presentations as the strategic media expert.
- Support new business pitches, RFPs, and renewals with compelling strategy and data.
- Educate sales teams on platform capabilities, audience products, and evolving media trends.
Data, Insights & Optimization
- Leverage first-party data, research tools, and third-party insights to inform strategy.
- Analyze campaign performance and recommend optimizations or upsell opportunities.
- Partner with analytics and fulfillment teams to ensure strategies are executed as intended.
- Track performance trends to refine future recommendations and improve outcomes.
Cross-Functional Collaboration
- Work with digital operations, traffic, research, and creative teams to ensure seamless execution.
- Align with regional and corporate sales operations on tools, processes, and reporting standards.
- Support adoption of new products, technologies, and go-to-market initiatives.
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support.
- Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement.
- Proven ability to translate data into actionable, client-ready insights.
- Excellent presentation, storytelling, and collaboration skills.
Core Competencies
- Media Strategy & Planning
- Audience Targeting & Data Analysis
- Integrated Campaign Design
- Sales Enablement & Client Communication
- Cross-Platform Measurement & Optimization
Why This Role Matters at TEGNA
The Media Strategist helps shift sales conversations from inventory-led to outcome-driven,strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA’s local and national footprint.
Pay Range
$60,000-$120,000 USD
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.