Head of Creator Marketing

The Head of Creator Marketing will increase Red Bull's brand awareness, product relevance, and consumer trust by building a best-in-class roster of influential social creators who act as brand and product advocates. The individual will identify and build relationships with social creators who align with Red Bull's brand and product offerings, and develop unique projects or collaborations to build everyday relevance and overall awareness of Red Bull.

Responsibilities

The Head of Creator Marketing will:

• Define goals and holistic assessment guidelines for working with creators
• Educate the business on the role of Creator Marketing and be the key contact for training and management of this program
• Collaborate with international stakeholders to encourage learning exchange and share best practices
• Develop a cross-functional approach for Creator Marketing that supports wider marketing and business goals
• Identify and develop direct relationships with creators whose organic reach can add value to the business
• Oversee the identification, prospecting, onboarding, and execution of Key National Creators
• Build compelling business cases around creators for Global approval
• Work cross-functionally to develop creator strategies across projects that help achieve Red Bull Canada business objectives and brand reach
• Represent the brand in an authentic manner and build genuine connections and relationships with creators
• Help widen the understanding of Red Bull products, their functions, usage, and benefits through credible communication and tools
• Lead and execute a strong hospitality program with key creators
• Establish KPIs and ensure the program is driving organic earned reach among target demos and delivering improvements in product understanding and trust
• Refine existing management and reporting tools and monitoring approaches for all creators
• Actively report and present learnings and successes to different business stakeholders
• Be an active member of project groups to drive strategic and creative thinking towards key business priorities
• Manage budget and develop commercial business cases
• Lead all onboarding and training around Creator Marketing across the organization
• Respond to consumer requests related to creators where appropriate
• Support development of annual Red Bull Canada marketing business plan

Requirements

• Minimum 6 years experience working with social media influencers/creators or other high-profile talent, ideally within the Entertainment, Sport, or Media industries
• University degree in Marketing or PR preferred
• Ability to think strategically and problem-solve
• Equipped to build relations in a variety of playgrounds and open to meeting new people and networking
• Proven leadership qualities and people management experience preferred
• Agile, team player with strong project management and time management skills
• Works with passion and motivates others around them
• Demonstrated presentation skills and negotiation skills
• Experience working cross-functionally with both marketing and sales
• Strong creative background with demonstration in bringing ideas to life
• Experience working with, negotiating, and evaluating agencies
• Strong communication, writing, and diplomatic skills
• High standard of integrity with a passion for the brand and commitment to Red Bull values
• Entrepreneurial 'can-do' attitude facilitated by continuous learning and application of best practices

Benefits

• Expected annual base salary range: $117,135 to $129,465
• Eligible for annual bonus
• Benefits eligible
• Travel 20-30%