Strategic Partner Manager

About the Role

The Strategic Partner Manager (SPM) supports the ongoing success of creators across the Twitch Partner program and plays a vital role in bringing new creators into the ecosystem. This role spans Creator Recruitment, Account Management, and Community Engagement, requiring a balance of analytical thinking and relationship management skills.

The role will work from Madrid, Spain and report into the Director of Global Spanish Partnerships.

Responsibilities

Creator Recruitment

• Identify, evaluate, and reach out to high-potential creators who are new to Twitch or transitioning to livestreaming
• Guide creators through structured onboarding covering analytics, audience development, channel setup, and monetization fundamentals, support.
• Conduct stream reviews and support test-streaming to ensure smooth creator starts
• Maintain visibility in emerging creator communities across platforms (TikTok, YouTube, Instagram, etc.)

Partner Touchpoints & Account Management

• Serve as primary point of contact for a portfolio of Twitch Partners
• Provide timely, high-quality support and guidance on Twitch products, policies, and best practices
• Maintain accurate documentation of creator interactions and portfolio data in Salesforce
• Collect and log partner feedback to inform product development and messaging

Community Management & Events (15% of time)

• Support planning and execution of IRL events to deepen creator relationships
• Maintain active presence in Partner community spaces (e.g., Discord)
• Represent Twitch at creator community moments as a brand ambassador
• Document creator insights and event outcomes

Administrative & Strategic Tasks

• Generate and maintain reports on creator performance and engagement
• Analyze data to identify trends and opportunities within creator portfolio
• Participate in cross-functional meetings and initiatives
• Support development of scalable solutions for creator needs

Team Collaboration

• Work closely with Marketing, Product, Sales, and other teams
• Participate in regular team meetings and planning sessions
• Share insights and best practices with broader partnerships team
• Contribute to process improvements and team initiatives

Success Metrics

• Creator recruitment and onboarding targets
• Partner retention and satisfaction rates
• Response time and quality of support
• Event participation and outcomes
• Documentation quality and timeliness
• Cross-functional collaboration effectiveness

Requirements

• Bachelor's degree or equivalent practical experience
• 3+ years of experience in client/partner management, content acquisition, or related fields
• Demonstrated experience in relationship management and business development
• Strong analytical and communication skills
• Fluency in English (written and verbal)

Bonus Points

• Experience in digital media, gaming, or creator economy
• Knowledge of content creation platforms and livestreaming industry
• Experience using CRM systems (e.g., Salesforce)
• Project management experience
• Additional language skills relevant to the region

Perks

• Private Medical Insurance
• Dental, Vision & Life Insurance
• Pension Plan
• Maternity & Parental Leave
• Paid Time Off & Holidays
• Commuter Benefits
• Amazon Employee Discount