Comms Manager for the Nordics

At Oatly, we're on a mission to make it easier for people to eat better and live healthier lives without recklessly taxing the planet's resources.

As Comms Manager for the Nordics, you will support the execution of the PR strategy for the region, elevating the Oatly brand in key markets including Sweden, Denmark, Norway and Finland. You will report to the Head of Communications, Global & Northern Europe and work with others in brand, creative, community, events, public affairs, commercial, sustainability, innovation and nutrition to create attention-grabbing, culture-making noise about Oatly and what we stand for.

Responsibilities:

• Support the Head of Communications, Global & Northern Europe to drive the success of Oatly’s campaigns and activities through traditional and non-traditional earned media activity.
• Boost our brand’s visibility and reputation in your region and ultimately help people make the shift to oat beverages.
• Work with our PR agencies to plan and execute campaigns and initiatives.
• Orchestrate a regular drumbeat of content, sampling and features relating to Oatly’s products across our target press and channels.
• Live and breathe news and popular culture and find ways to creatively and genuinely insert Oatly into culture and people’s lives.
• Excel in the web of social, lifestyle and PR together with Brand Leads, creatives, social media managers, community managers and influencers.
• Support Oatly’s marketing events and press office, responding to enquiries and protecting the brand’s reputation.

Requirements:

• At least 3-5 years working in communications (either in-house or agency) with a genuine love and interest for the news cycle and earning media.
• A love for media, consumer trends, social media and popular culture – you can’t help but be up to date on where to go, what’s in, what’s out & what’s happening before it becomes mainstream.
• Someone who enjoys communicating with a range of stakeholders regularly – from press, agencies, influencers to internal stakeholders and teams.
• You’re well connected to how PR is evolving and just as au fait with selling into a top-tier national media title about a sustainability project as you are negotiating an editorial piece about new coffee trends with a Substack writer.
• An organised multi-tasker who gets their energy from working on more than one project at any one time.
• A passion for writing, with a knack for spotting what makes a story interesting and thinking outside the box to create interesting and creative PR angles.
• Ideally, previous experience working in food and drink or fast-moving goods. You’re just as eloquent in consumer lifestyle media as you are trade publications.
• An interest in food, sustainability, mission-led brands and transforming our global food system for the sake of people and planet.