Lead Product Marketing Manager

Job Overview

As a Lead Product Marketing Manager at Carta, you will play a crucial role in driving the company's growth by developing and executing product marketing strategies for private equity and venture capital buyers.

Responsibilities

• Own audience intelligence for Carta's PE and VC buyers: Build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market research.
• Lead full-funnel messaging across PE and VC segments: Translate persona intelligence into segment-specific messaging that works from top-of-funnel awareness through mid-funnel consideration.
• Build and systematize enterprise-grade collateral and content: Own the content that powers integrated marketing campaigns across PE and VC segments.
• Build and deploy AI-powered PMM infrastructure: Take an AI-forward approach to scaling this work , not just using AI tools, but building with them.
• Support integrated outbound campaigns: Partner with Demand Generation and Integrated Marketing to develop and execute full-funnel campaigns targeted at PE and VC buying committees.
• Measure content and campaign impact and close the loop: Track which assets drive engagement, which messages resonate across segments, and which content influences pipeline.

Requirements

• 8+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
• Deep expertise building and maintaining buyer personas from primary and secondary research
• Strong full-funnel messaging experience
• Proven track record executing integrated outbound campaigns
• A content systems mindset
• Analytics orientation
• Strong copywriting instincts
• Collaborative mindset across product, marketing, sales, and creative in a fast-paced environment

Salary

The minimum cash compensation (salary + commission if applicable) range for this role is:

• $182,750 - $215,000 salary in San Francisco, CA; New York, NY
• $173,613 - $204,250 salary in Seattle, WA