Description
We are seeking a Senior Field Marketing Manager - North (UK & Nordics) to lead and execute the regional field marketing and high-touch event strategy across the UK & Nordics, accelerating pipeline conversion and driving measurable revenue growth across key target accounts.
As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s North region. Working closely with Sales Leadership, you will design and deliver targeted 1st-party events, C-level dinners, technical workshops, and partner co-marketing activations.
Responsibilities:
- Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
- Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points.
- Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen).
- Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
- Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity.
- Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
- Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
- Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.
Qualifications:
- 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
- Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
- Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies.
- Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
- Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
- Exceptional organisational discipline and project management skills to handle multiple complex event activations simultaneously.
- Bachelor’s degree or equivalent practical experience.
What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.