Commercial Activation Manager - FC

Electronic Arts is seeking a Commercial Activation Manager - FC to join their team. The successful candidate will be responsible for leading the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.

Responsibilities:

• Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.
• Collaborate with Marketing and Global Operations to develop platform strategies.
• Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.
• Ensure commercial readiness across assets, localization, metadata, and scheduling in partnership with Marketing, Brand, Studio, and regional teams.
• Represent FC with first-party platform and store partners, ensuring terms, programs, and deliverables align with commercial targets and broader strategy.
• Identify, assess, and execute licencing and merchandising opportunities to deliver incremental player engagement and revenue for FC.

Qualifications:

• 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
• Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.
• Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.
• Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
• Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.
• Experience building and managing complex commercial plans, coordinating across multiple departments and partners.
• Experience working on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions.
• Business degree or equivalent combination of education and experience.