Description
Logitech G is seeking a highly experienced Marketing Analytics Lead to drive data-driven decision making within our global marketing team. Reporting directly to the Chief Marketing Officer (CMO), this pivotal role is responsible for the design, implementation, and refinement of advanced reporting methodologies. The core mission is to accurately measure and optimize the performance of all global marketing initiatives.
Key Competencies
- Exceptional analytical rigor and a strong dedication to data accuracy and consistency.
- A change agent mindset focused on fostering a culture of continuous learning and improvement.
- Creative problem-solver skilled at simplifying complexity into actionable strategic intelligence.
Core Responsibilities
- Lead Performance Measurement: Develop, deploy, and maintain robust marketing performance dashboards and consistent reporting frameworks, ensuring standardization across campaigns, regions, and functional teams.
- Data Integrity & Governance: Champion a high standard of data quality through rigorous controls and process governance.
- Deep-Dive Analysis & Insights: Conduct comprehensive, omni-channel performance analyses across digital, social, influencer, e-commerce, and experiential marketing efforts.
- Strategic Recommendations: Distill complex findings into clear, actionable intelligence and present executive-level recommendations that directly influence channel mix, budget allocation, and overarching marketing strategy.
- Attribution & ROI Optimization: Collaborate with Brand and Media teams to implement advanced attribution models to precisely quantify marketing effectiveness and optimize spend for maximum Return on Investment (ROI).
Cross-Functional Collaboration
- Harmonize data sources, Key Performance Indicators (KPIs), and toolsets by partnering closely with Marketing, Sales, Operations, Finance, Business Planning, Data Science, and IT.
- Work with the Brand Media team to develop and operationalize a multi-touch attribution model that effectively demonstrates how integrated campaigns drive incremental conversions.
- Translate complex analytical results into engaging and comprehensible presentations tailored for senior leadership and diverse cross-functional/border stakeholders.
Continuous Innovation & Development
- Maintain expertise in the latest analytics technology and industry best practices.
- Pilot and scale cutting-edge methodologies, including predictive analytics, AI/ML applications, and real-time performance tracking solutions.
Ideal Qualifications
- Education: Bachelor’s or Master’s degree in a quantitative field such as Marketing Analytics, Data Science, Statistics, or Business.
- Experience: 5+ years of progressive experience in business intelligence or marketing analytics, ideally within a global B2C environment.
- Technical Mastery: Expert proficiency with analytics platforms (e.g., Tableau/Power BI, Google Analytics, Salesforce, SQL).
- Proven Impact: Demonstrated track record of building automated reporting solutions and delivering data-driven marketing insights that resulted in measurable business outcomes.
- Soft Skills: Exceptional communication skills and proven ability to influence diverse teams and senior leadership stakeholders.
Location: This is a hybrid role and we are open to candidates in the San Jose Metro area. The successful candidate is expected to be in the office a minimum of two days a week.
Travel: This role requires approximately 5-10% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.
Compensation: This position offers an annual salary of typically between $170K and $250K depending on location and experience.