Description
You're at the forefront of India's only truly profitable e-commerce platform, driving 10x growth for millions across the country. Meesho's growth team crafts the entire user journey, from awareness to re-engagement.
The Creative Intelligence Unit produces impactful creatives that deliver business results. You'll lead the AI-powered creative revolution, defining how Meesho creates and scales content.
Your Mission: Lead the AI-Powered Creative Revolution As the Production Head, you'll lead the charge in defining how Meesho creates and scales content. You'll be instrumental in captivating audiences in India's Tier 2, 3, and 4 cities by shaping the motion and video content strategy.
What You'll Be Doing (and Loving!)
- Set the Vision: Lead Meesho's motion and video content strategy across all marketing channels and in-app experiences.
- End-to-End Production: Oversee the entire creation pipeline for dynamic video content.
- AI at the Core: Use GenAI tools as primary accelerators for ideation, content creation, visual refinement, and scaling production.
- Cultural Storytelling: Develop insight-led and culturally relevant visual narratives.
- Motion-First Design: Build a cutting-edge, motion-first design language.
- Operational Excellence: Create and own execution playbooks and quality standards.
- Creative Experimentation: Champion constant experimentation and content testing.
- Team Leadership & Growth: Recruit, mentor, and lead a passionate team of motion designers, editors.
- Cross-Functional Impact: Collaborate closely with marketing, product, and growth teams.
- Stay Ahead of the Curve: Continuously monitor shoot and motion trends, platform behaviors, and regional content culture.
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://jobs.lever.co/meesho/1a6888e6-0c37-4611-bcbb-8c2609310c19