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From the employer's careers site First seen 25 Oct 2026

Senior Manager, Marketing Strategy (Bangkok-based, relocation provided)

Agoda Bangkok, Thailand senior full-time

The employer hasn't listed a salary.

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Description

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe.

The Performance Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally.

Key Responsibilities

  • Team Leadership & Development: Manage, mentor, and develop a team of 2-3 marketing specialists. Set team priorities and OKRs aligned to partnership goals.
  • Strategic Marketing Leadership & P&L Ownership: Set overall marketing strategy and influence ROI targets; optimize investment levels to ensure partnership goals are met.
  • Analytics Strategy & Insights: Define analytics roadmap and experimentation strategy for the team. Write SQL queries to answer strategic business questions.
  • Strategic Planning & Executive Stakeholder Management: Develop annual marketing roadmap and quarterly plans aligned to partnership goals. Lead weekly syncs with partner marketing leadership.
  • Program & Project Management: Lead large, multi-workstream initiatives end-to-end. Build detailed project plans with risk mitigation and milestone tracking.

Requirements

  • Analytical & Technical Skills: SQL proficiency, strong analytical thinking, comfort with marketing analytics tools.
  • Marketing Channel Knowledge: Understanding of performance marketing fundamentals, experience optimizing marketing campaigns toward ROI/profitability targets.
  • Leadership & Stakeholder Management: 5+ years people management experience, ability to influence without direct authority in a matrix organization.
  • Execution Excellence: Exceptional project management discipline, ability to manage multiple concurrent initiatives.
  • Business Orientation: Understands P&L drivers and growth mechanics, makes data-informed decisions.

What We Offer

  • Ownership & Impact: You're not executing someone else's strategy , you're owning the outcomes.
  • Learning Environment: Work with Agoda's best-in-class marketing practices, experimentation culture with clear measurement and learning.

Skills

Nice to have

Ready to apply?

You apply with the employer directly. Their original posting is here: https://job-boards.greenhouse.io/agoda/jobs/8113541

Apply on Agoda