Description
Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
As Seasonal Graphic Designer, you will conceptualize and produce design work that supports marketing campaigns and cross-functional initiatives across multiple brands. Success in this role means delivering polished, on-brand assets on deadline while using AI tools to accelerate repeatable workflows and concept development.
Responsibilities
- Conceptualize and develop creative solutions for marketing and cross-functional campaigns across the Backcountry portfolio, delivering against brand and financial goals.
- Design for a broad range of media including print, digital, social, email (static and motion), web, and retail signage.
- Interpret brand strategy into functional design systems , templates, icons, typography standards, and select imagery.
- Use generative AI platforms to build, create, and enhance deliverables (concepting, image generation, photography retouching, background swaps), keeping all output on-brand and production-ready.
- Leverage AI to accelerate repeatable processes such as resizing and versioning assets across channels, template-driven builds, and rapid concept iterations.
- Evaluate emerging AI tools and capabilities, sharing prompts, best practices, and quality standards that help the team produce better work.
- Partner with web developers to ensure the quality of executions matches the creative vision.
- Collaborate with the production and operations team to deliver creative on time and at the quality level expected at Backcountry.
- Contribute to creative discussions and provide recommendations to the design manager on direction and differentiation.
Required Qualifications
- Academic background in graphic design or a related field, or 3+ years of equivalent professional experience.
- Strong online portfolio exhibiting clean visual design sensibilities (must be included with your application).
- Proficiency in Figma.
- Demonstrated experience using generative AI tools (such as Higgsfield, ChatGPT, Claude, Gemini, or similar) to improve creative workflows; examples of AI-assisted work in your portfolio are encouraged.
- Strong judgment on when and how to use AI, with a sharp eye for quality control, brand consistency, and responsible use (image rights, licensing, and likeness).
- Proven ability to apply design fundamentals , typography, ideation, color theory, photography, and illustration , in visual layout development.
- Clear understanding of digital platforms and the creative requirements of different channels.
- Proficiency across all stages of design: concept, development, and hand-off for production.
- Ability to take constructive feedback and work collaboratively with designers, web developers, and copywriters.
Benefits
- Paid time off policies
- 401(k) match
- Medical/dental/vision and a variety of supplemental policies
- Employee discounts across our portfolio of brands