Global Brand Readiness Director - Cell & Gene Therapy (Parkinson's Disease)

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility.

The Global Brand Readiness Director builds the commercial foundations for Bayer's Parkinson's Disease Cell & Gene Therapy assets, Bemdaneprocel or Amevec. It translates breakthrough science into customer value propositions and go-to-market models for one of the most complex and innovative areas of healthcare.

Responsibilities

• Develop global differentiated go-to-market models for Cell & Gene Therapy launch readiness cross-functionally in collaboration with key markets;
• Shape the future commercial model for complex therapy delivery, including treatment centers, referral pathways, procedural stakeholders, and patient journey requirements;
• Define stakeholder engagement across patients, specialists, neurosurgeons, Centers of Excellence, healthcare institutions, payers, and priority markets;
• Lead customer segmentation, market archetypes, targeting, messaging inputs, and scenario recommendations to guide investment and launch decisions;
• Partner with global and local teams across commercial, medical, market access, regulatory, and country organizations to align launch priorities;
• Build launch readiness frameworks, KPIs, tracking mechanisms and business cases;
• Generate actionable insights on customer needs, competitive dynamics, healthcare systems, care pathways, and resource allocation;
• Support strategic planning cycles by translating evidence, market feedback, and cross-functional input into clear recommendations for leadership.

Requirements

• Bachelor's degree;
• Experience in pharmaceutical marketing, commercial strategy, launch excellence, or brand management;
• Strong track record in launch planning, and stakeholder engagement;
• Excellent communication, influencing, presentation, analytical, and cross-functional leadership skills.

Preferred Qualifications

• Advanced scientific, business, or healthcare degree;
• 8+ years in pharmaceutical marketing, commercial strategy, launch excellence, or brand management, ideally in global, regional and local roles;
• Experience in neuroscience, specialty care, rare disease, advanced therapeutics, or Cell & Gene Therapy.

Benefits

• Salary between $180,240.00 - $270,360.00;
• Additional compensation may include a bonus or commission;
• Health care, vision, dental, retirement, PTO, sick leave, etc.