Lifecycle Marketing Manager DACH (all genders) - Befristet auf 2 Jahre

We are looking for a Lifecycle Marketing Manager DACH to join our Growth DACH team at tonies GmbH. As a Lifecycle Marketing Manager, you will be responsible for developing and implementing marketing strategies across the DACH region.

Responsibilities:

• Develop and execute multi-channel marketing campaigns to drive customer acquisition and retention
• Analyze customer data to identify trends and opportunities for growth
• Collaborate with cross-functional teams to align marketing efforts with business objectives
• Manage and optimize marketing budgets to achieve ROI targets

Requirements:

• 2-5 years of experience in marketing, preferably in a B2C or B2B setting
• Strong understanding of customer lifecycle management and marketing automation
• Proficiency in marketing analytics tools and CRM systems
• Excellent communication and project management skills

Benefits:

• Temporary position for 2 years
• Hybrid work arrangement (Düsseldorf + Home Office)