Senior Brand Communications Manager, North Asia

The Senior Brand Communications Manager, North Asia will partner with global, regional, and local teams to develop and execute a coherent, impactful communications strategy for North Asia, strengthening the brand's advocacy among target audiences and supporting business across the three divisions.

Responsibilities:

• Build a coherent, innovative and impactful public relations strategy to grow the positive influence and impact of CHANEL in the North Asia region across Fashion, Fragrance and Beauty as well as Watches and Fine Jewelry divisions.
• Act as the strategic advisor to division teams and market teams to elevate brand visibility and leadership through compelling storytelling and tailored communications.
• Support business by creating appealing storytelling and trustful emotional connection with clients.
• Identify cross-market opportunities and create collaboration and synergy among the region to maximize impact and benefit for each market wherever possible.

Influence Strategy:

• Be part of the global Influence committee to develop an impactful influence strategy and measurement guideline across the House.
• Build influence through 360 touchpoints to enhance the ultimate luxury brand image, and leverage influencers, content creators, and celebrities to enhance decisive leadership across three divisions.
• Act as a master of PR and social media trend and an expert of multi-markets, particularly Mainland China and Korea, to be able to provide strategic counsel.

Requirements:

• Education: Bachelor's degree and above in Communications, Public Relations, Journalism, Marketing, or a related field.
• Experience: A minimum of 8-12 years of progressive experience in communications, public relations, media relations or social media.
• Complete fluency in written and spoken English is essential; Professional proficiency in written and spoken Mandarin or Korean would be a significant advantage.
• Multi-market experience and knowledge of China and South Korea is critical.

Benefits:

• Opportunity to work across global, regional and local teams, supporting communications initiatives across Fashion, Fragrance & Beauty, and Watches & Fine Jewelry.
• Exposure to diverse markets across North Asia, particularly Mainland China and Korea.
• Participation in global influence and editorial forums, contributing to communications strategy and best practice sharing across the House.
• The opportunity to shape a stronger communications community and amplify CHANEL's positive influence across North Asia.