Product Manager, Global App

Electronic Arts is seeking a Product Manager, Global App to shape the core player experience across the mobile app. The successful candidate will focus on improving how players discover, engage with, and return to creator-driven content across priority markets.

The Product Manager will define product requirements and support execution across key app surfaces, including onboarding, home and discovery, content detail pages, profiles, notifications, social engagement features, and in-app guidance. They will work with engineering, design, data, growth, trust and safety, and regional partners to improve activation, retention, and overall app experience quality.

Responsibilities:

• Oversee roadmap areas across the Global App experience
• Define and track main app metrics, including activation, D1/D7 retention, engagement, session frequency, and feature adoption
• Identify friction in the player journey and prioritize improvements
• Partner with design and engineering to deliver intuitive, high-quality app experiences
• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education
• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re-engagement opportunities
• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age-appropriate experiences
• Use product analytics, user research, and experimentation to inform prioritization and improve outcomes

Requirements:

• 4-7 years of product management experience in consumer mobile products
• 3+ years of experience in shipping user-facing features that improve activation, engagement, retention, or app quality
• Experience with mobile UX, discovery, engagement loops, and user lifecycle design
• Comfort using data and experimentation to evaluate performance and prioritize product decisions
• Familiarity with localization, culturalization, and global product considerations
• Mandarin and English written and verbal communication skills
• Bachelor's degree in CS, Engineering, HCI, Design, Economics, Business, or related field

Benefits:

• Comprehensive benefits package, including physical, emotional, financial, career, and community well-being support
• Flexible work arrangements
• Opportunities for growth and development