Description
As part of the Global Partners team at Electronic Arts, you will drive merchandising strategy and lifecycle planning across EA's global digital and first-party ecosystem, including PlayStation, Xbox, Nintendo, Steam, and Epic. You will influence storefront, web, and social touchpoints to optimise player journeys, acquisition, engagement, and monetisation across key EA franchises.
Key Responsibilities:
- Develop and proactively own comprehensive franchise merchandising plans across partner channels and commercial programs to maximise product reach, visibility, and relevance throughout the lifecycle.
- Collaborate with internal partners globally, such as brand, production, commercial, operations, design, and analytics to align on planning requirements, ensure launch readiness, and scale execution.
- Work with external partners to optimise franchise campaign amplification and discovery on their platform.
- Identify opportunities for experimentation, benchmarking, and data-driven testing along with new strategies that enhance the ecosystem player journey, drive value and engagement, and maximise revenue performance.
- Deliver weekly and monthly executive updates, forecast variance analyses, risk management assessments, campaign results, postmortem reviews, and upcoming activation plans to stakeholders and senior leadership.
- Provide guidance to account managers, trade marketing and paid media teams on channel optimisation.
- Govern partner merchandising asset strategies to ensure cross-platform consistency, brand integrity, and end-to-end ecosystem alignment across key commercial moments.
Qualifications:
- A minimum of 5 years of experience in eCommerce, merchandising or marketing roles within the gaming and digital entertainment industry.
- Proven experience in designing, benchmarking, and optimising end-to-end digital consumer journeys and ecosystem experiences.
- Strong narrative storytelling skills, with a proven ability to translate complex merchandising strategies, performance metrics, and insights for senior leadership.
- Proactive ownership to multitask independently across multiple franchises with strong project management, risk management, and leadership skills.
- Deep knowledge of digital storefront operations and the global gaming landscape.
- Experience collaborating effectively with global cross-functional teams in a fast-paced environment.
- Bachelor's degree in Business, Marketing, or a related field, or equivalent practical experience.
Benefits: Electronic Arts offers a comprehensive benefits package, which may include medical insurance, mental wellbeing support, pension plan, paid holidays, family leave, free games, and more. The company fosters environments where teams can perform at their best.
Electronic Arts is an equal opportunities employer and welcomes applications from qualified candidates.