Description
We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products.
The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on plaid.com to their journey across onboarding, activation, adoption, and long-term success.
As a Product Manager on the Growth team, you'll own one of Plaid's highest-leverage revenue surfaces: the self-serve funnel that takes customers from their first onboarding step through go-live and scale. You'll work to increase acquisition, reduce friction, and improve revenue efficiency across the SMB and long-tail base.
Responsibilities:
- Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
- Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
- Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
- Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
- Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
- Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Qualifications:
- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
- Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
- Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership
Nice to Have:
- Experience in fintech
- Background in API-first or platform businesses
- Familiarity with website experimentation and funnel attribution