Performance Marketing Manager (all genders)

You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation).

This role suits a proactive builder: strong numerical mindset, comfortable creating structure where none exists yet, at home in both strategy and hands-on execution.

Responsibilities:

• Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently
• Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles
• Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer
• Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings
• Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis

Requirements:

• Hands-on paid search experience: 2+ years with Google Ads (Microsoft Ads is a plus)
• A sharp, quantitative mindset with real attention to detail: you find the truffles in the data. Comfort with SQL, statistics or a data language is a plus
• Ownership of business results: you think in outcomes, not processes, you build solutions rather than wait for instructions, and you can argue your case with solid data
• Genuine curiosity about AI in marketing: you have already used AI tools to change how you work, not just to draft texts, and you want to go much deeper
• Fluent English (our working language); any additional language is a plus

Benefits:

• Impact: Make a difference for hundreds of thousands of monthly users
• Growth: Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges
• Personal Development: Use your learning budget and 2 extra study days for conferences, books, courses, and more
• Community: Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team
• Flexibility: Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year
• Fitness: Get a premium gym membership at a discounted rate
• Travel: Enjoy 28 vacation days + 13 public holidays in Bavaria and the possibility to take up to 10 unpaid vacation days with special discounts on our Holidu Homes properties