AEO/GEO/SEO Lead

Replit is hiring an AEO/GEO/SEO Lead to own how Replit gets discovered, across AI-generated answers and traditional search.

The successful candidate will define the strategy and execute it with AI-leveraged production, agency partners, and cross-functional teams.

Responsibilities:

• Own the AEO/GEO Strategy: Define where Replit must show up across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers.
• Win Citations Across the Open Web: Build durable programs on each surface, understand the half-life of an AI citation, and keep Replit ranked as models retrain and retrieval systems shift.
• Run SEO End to End: Own keyword strategy, on-page optimization, technical SEO, and content-driven organic growth in partnership with the Head of Web.
• Build the Content Engine: Produce and direct content designed for two readers at once: LLM crawlers and humans.
• Stand Up Measurement: Build reporting for a channel that lacks perfect attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue.
• Direct Agencies and Tools: Own agency and vendor relationships across search and AI visibility, plus the tool stack that powers tracking and production.

Requirements:

• 5+ years in SEO, organic growth, or content-driven acquisition (ideally within SaaS, technology, or developer-focused businesses), including hands-on AEO/GEO work within the last year
• Real results: AI referral traffic grown, citations won, rankings moved, and measurement of all of it
• Technical fluency in SEO: keyword research, crawling, indexing, structured data, site architecture, and log analysis
• Understanding of how LLMs retrieve and cite sources, and how that differs across ChatGPT, Claude, Gemini, and Perplexity
• Clear writing and direction of people, agencies, and AI tools to produce content that earns citations
• Analytical ability to build credible measurement in a messy, fast-changing channel
• Comfortable partnering with engineering, product, content, and analytics stakeholders
• Founder mindset: identifying gaps and filling them, moving quickly, and not waiting for someone else to define the playbook

Benefits:

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision and Life Insurance
• Short Term and Long Term Disability
• Paid Parental, Medical, Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office & US Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In Office Amenities (In-Office Only)