Event Marketing Manager - East

We’re seeking an Events Marketing Manager - East to join our high-impact team. You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results.

Responsibilities:

• Develop event strategies aligned to pipeline goals and sales priorities
• Refine the field marketing playbook to drive consistency, scalability, and repeatable success
• Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
• Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Manage enterprise-level event programs across multiple functions and campaigns
• Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Own repeatable processes and workflows across event types, verticals, and regions
• Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Qualifications:

• Bachelor’s degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI

Perks & Benefits:

• Medical, dental, and vision plans
• Flexible vacation time
• Paid parental leave
• Monthly Gym & Phone allowance
• Work from home office stipend
• Lunches and dinners included for in-office employees via Grubhub