Marketing Lead - Shipping Our Expertise (SOE)

The Platform team at Spotify creates technology that enables the company to learn quickly and scale easily. The Backstage platform, created at Spotify, is a leading SaaS and open-source platform for developer portals used by thousands of companies.

As a Marketing Lead for Shipping Our Expertise (SOE), you will set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand. You will build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.

Responsibilities:

• Set and drive the end-to-end marketing strategy for the SOE business
• Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
• Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
• Define clear positioning and differentiated messaging for technical B2B audiences
• Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
• Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
• Lead event and community strategy to increase visibility and generate qualified pipeline
• Scale marketing operations through strong planning, dashboards, and performance reporting
• Build, mentor, and grow a high-performing, data-informed marketing team

Requirements:

• 10+ years of experience in B2B SaaS, growth marketing, or product marketing
• 5+ years of experience leading and developing high-performing teams
• Experience marketing developer tools, infrastructure platforms, or technical SaaS products
• Understanding of engineering culture and ability to communicate with technical audiences
• Experience owning revenue or adoption targets and demonstrating measurable business impact
• Experience leading digital performance marketing, paid acquisition, and growth funnel optimization
• Comfortable working with data, building forecasts, and using dashboards to guide decisions
• Ability to balance commercial thinking with strong product intuition and user-centered mindset
• Ability to bring structure and clarity to complex, ambiguous initiatives
• Thrives in fast-moving environments and enjoys building new approaches from the ground up