Regional Marketing Strategic Analyst

We are seeking a strategic Regional Brand Marketing & Business Strategy Analyst to drive growth across IMG markets.

The role will identify regional trends, deliver market-specific insights, and develop scalable marketing strategies across Asia Pacific, Australia, the Middle East, and Africa.

You will also manage regional governance for agencies, brand, budgets, and internal controls while influencing diverse market teams.

Responsibilities

Analytics Key Responsibilities

1. Cross-Market Synergy & Scalability

• Cluster Analysis: Group markets by consumer behavior, digital maturity, or economic factors rather than just geography to identify shared challenges and scale successful marketing initiatives.
• Regional Benchmarking: Establish unified KPIs and brand health benchmarks across regions, allowing leadership to objectively evaluate performance across highly diverse market types.
• Best Practice Syndication: Build a framework for capturing localized wins and translating them into repeatable playbooks for other regions.

2. Localized Deep-Dives & Growth Diagnostics

• Market Diagnostics: Conduct rigorous root-cause analysis when specific markets face headwinds, looking at localized pricing, competitive moves, supply constraints, or shifts in consumer sentiment.
• Local Opportunity Mapping: Identify hyper-local growth vectors.
• GTM Localization Support: Partner with local marketing teams to pressure-test their go-to-market plans.

3. Regional Leadership & Strategic Influence

• The "Translator" Role: Serve as the strategic bridge between regional leadership goals and local market realities.
• Cross-Functional Alignment: Work closely with Regional Supply Chain, Finance, and Product teams to align marketing investments with regional business capacity and commercial targets.

Executive Storytelling

Synthesize vast, fragmented data points from dozens of countries into high-level, clear strategic recommendations for the IMG Regional Marketing Director and regional executive leadership.

Ongoing Analytics Workstreams

• Business Performance Drivers & Opportunities
• Brand Health: Regional brand health and market performance deep dives.
• Marketing Strategic Analysis: Competitive analysis and cross-functional market sprints.
• Media Budgeting: Multi-market media investment planning.
• Marketing Attribution: Media Mix-Sales modelling.
• GTM Analysis: Product launch and GTM measurement.

Governance Key Responsibilities

Agency Governance & Brand Planning

• Lead development of annual Agency Scope of Work (SOW) business planning process.
• Optimize SOW budget optimization.
• Manage central agency evaluations.
• Oversee agency management of overall workplan and deliverables.

Financial Planning & Internal Processes

• Lead fiscal management of Central Marketing Communications budget.
• Lead Fixed Marketing Budget Forecasting.
• Deliver profit improvement planning & reviews.
• Conduct and adhere to Internal Controls.

Qualifications

Education

• Bachelor’s Degree and analytics education/coursework required.
• Master’s Degree preferred.

International Footprint

• 10 years of experience in business analysis.
• Proven track record of managing multi-market, regional portfolios.

Cross-Cultural Competence

• Demonstrated ability to collaborate with and influence diverse teams.

Strategic Analysis

• Strong ability to distill and translate complex data into strategic, actionable recommendations.

Macro-to-Micro Mindset

• Intellectual agility to switch seamlessly from a 30,000-foot regional strategy down to a granular, country-specific business issue.

Analytical Expertise & Rigor

• Deep expertise in data analysis, insights, correlation, ROI attribution.

Fragmented Data Synthesis

• Expert-level ability to synthesize disparate data sources into an integrated analysis.

Tools & Frameworks

• Advanced proficiency in data visualization.

Brand Planning tracking

• Ability to consolidate and monitor plans.

Financial management

• Ability to forecast, manage, and optimize budgets.

Influence Without Authority

• Exceptional interpersonal skills.

Comfort with Ambiguity

• Ability to operate effectively in dynamic, fast-changing emerging markets.

Communication Skills

• Strength communicating compelling analytical insights.

Location

• Bangkok, Thailand