Description
The Senior Manager, Retailer.com – Sephora (North America) will lead the commercial growth strategy and execution for Charlotte Tilbury’s Sephora.com business across the US and Canada.
Responsibilities:
Commercial Strategy & Business Growth
- Own the Sephora.com P&L across the US and Canada, including revenue delivery, forecasting, promotional performance, and profitability management.
- Develop and execute comprehensive retailer.com growth strategies aligned to company objectives and SEPHORA priorities.
- Drive online revenue, market share, conversion, and profitability through best-in-class ecommerce strategies.
- Build annual and quarterly retailer.com business plans and identify opportunities to accelerate growth across assortment, search visibility, promotional activities, and digital shelf performance.
- Partner with finance, planning, and commercial teams to manage forecasts, risks and opportunities, and deliver against sales targets.
- Evaluate investment decisions and promotional opportunities through a commercial and ROI-driven lens.
- Monitor the competitive landscape, emerging trends, and evolving retailer capabilities to inform strategic recommendations and growth opportunities.
Retail Partnership & Cross-Functional Leadership
- Serve as the primary ecommerce lead for SEPHORA digital teams and retailer.com partnerships.
- Build strong cross-functional relationships internally and externally to influence retailer priorities, unlock visibility opportunities, and drive ecommerce growth initiatives.
- Lead cross-functional collaboration across marketing, media, creative, planning, supply chain, finance, and sales teams to ensure seamless execution of retailer.com initiatives.
- Drive alignment across teams to support key launches, promotional moments, seasonal campaigns, and commercial priorities.
- Lead retailer business reviews, performance recaps, and strategic planning discussions with key stakeholders.
Digital Shelf & Consumer Experience
- Lead digital shelf excellence across SEPHORA.com to ensure a best-in-class consumer experience and strong conversion performance.
- Partner closely with internal content, creative, and brand teams to deliver high-performing PDP content, enhanced brand storytelling, SEO optimization, and onsite discoverability initiatives.
- Support optimization of taxonomy, search visibility, ratings & reviews, and onsite merchandising opportunities.
- Ensure flawless execution of product launches, assortment updates, pricing changes, and promotional setup across retailer.com platforms.
- Partner cross-functionally to improve content performance, digital shelf visibility, and conversion-driving experiences.
Promotional Planning & Retail Media Collaboration
- Collaborate closely with internal media teams and Sephora.com media networks to align retailer.com priorities with paid media activations and campaign strategies.
- Develop and manage retailer.com promotional calendars, product launches, and seasonal campaigns to maximize visibility and conversion.
- Support retailer-specific activations, co-op marketing opportunities, and digital amplification strategies.
- Analyze promotional and campaign performance in partnership with analytics and media teams to identify optimization opportunities and improve business performance.
Analytics & Operational Excellence
- Leverage retailer analytics platforms, syndicated data, and internal reporting tools to evaluate business performance and identify actionable growth opportunities.
- Monitor KPIs including traffic, conversion, search ranking, basket size, digital shelf performance, ratings & reviews, and sales trends.
- Deliver business recaps, executive-level reporting, and actionable insights to leadership and cross-functional stakeholders.
- Partner with supply chain and planning teams to support inventory forecasting, in-stock optimization, and operational readiness.
- Identify opportunities to improve operational efficiencies, reporting capabilities, and automation processes.
Requirements:
- 6+ years of experience in eCommerce, retailer.com, digital commerce, or omnichannel retail.
- Strong experience managing retailer.com businesses within beauty, luxury, consumer goods, fashion, or related industries.
- Proven success driving online sales growth through ecommerce strategy, digital merchandising, promotional planning, and retailer partnership management.
- Strong commercial and financial acumen with experience managing ecommerce revenue targets, forecasting, and P&L performance.
- Deep understanding of prestige beauty retailer ecosystems, luxury consumer behavior, and retailer.com best practices.
- Experience working cross-functionally with media, content, creative, planning, and supply chain teams.
- Strong analytical skills with experience using reporting and analytics platforms such as Skai, Salsify, Power BI, Tableau, or similar tools preferred.
- Excellent communication, presentation, and stakeholder management skills.
- Strong commercial mindset with the ability to balance strategic thinking and operational execution.
- Ability to manage multiple priorities in a fast-paced environment.
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