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Oatly AB

Category Manager Benelux at Oatly

Oatly AB
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onsite senior full-time Amsterdam

First indexed 18 Sept 2026

Description

We're looking for a Benelux Category Manager to join our team in Amsterdam. As a Category Manager, you will use data and shopper insights to strengthen Oatly's understanding of category trends and drivers across the Netherlands and Belgium.

Your work will help us make better decisions, build convincing category stories and support our ambition to become a strong leader within the plant-based drinks category.

Key responsibilities:

  • Use raw data and different data sets to identify category and shopper insights, helping Oatly make better commercial and strategic decisions.
  • Develop a compelling category vision for ambient and chilled plant-based drinks, focused on driving category conversion and value creation for both Oatly and our retail partners.
  • Translate the category vision into winning planogram recommendations, while evaluating assortment, promotion and activation choices.
  • Build and maintain strong relationships with key Benelux retail partners, providing fact-based recommendations that help unlock plant-based category growth.
  • Work closely with the Commercial team to support new listings and distribution opportunities, and partner with the Portfolio and Innovation teams to align new product development plans with category trends and shopper behavior.
  • Maintain and develop tools for effective tracking and reporting of Oatly's category performance, while working closely with the sales teams to improve forecast accuracy.

Requirements:

  • At least three years of relevant experience working within an FMCG company, either on the supplier or retailer side, in the Dutch market.
  • Analytical and data-driven by nature, but equally comfortable turning numbers into a clear and compelling story.
  • HBO or University degree.
  • Experience working with data such as Nielsen, Circana, IRI and YouGov.
  • Excellent Excel skills and comfortable with PowerPoint.
  • Self-starter who enjoys pulling meaningful insights from data and communicating the story behind the numbers in a convincing way.
  • Comfortable switching between strategic thinking and hands-on operational work.
  • Fluent in Dutch and English, both verbally and in writing.
  • Growth mindset, enjoy embracing the unknown.
  • Knowledge of the Belgian retail landscape is an advantage.
  • French language skills are considered an advantage but not a must.

Benefits:

  • 30 days holiday (plus bank holidays)
  • Awesome brand-new office
  • RSUs (restricted stock units)
  • Cost-free pension plan
  • Bike plan
  • Vitality allowance
  • Tools to maintain mental and physical wellbeing
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting: https://careers.oatly.com/jobs/8380355-category-manager-benelux-at-oatly