Description
We are seeking a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App. The successful candidate will build and own our global B2B lifecycle and email strategy, including the plan, personalized journeys, and test roadmap.
Responsibilities:
- Develop a global lifecycle and email marketing strategy that thinks like a customer, using merchant insights to help prospects solve their problems and see the value of Afterpay and Cash App.
- Grow net new merchants through personalized nurture journeys.
- Get new merchants set up and transacting as quickly as possible.
- Help established merchants grow at scale, increasing transaction volume and engagement with Block.
- Deliver thought leadership, product releases, events, and growth opportunities that increase merchant engagement, retention, and lifetime value.
- Keep merchants with us through churn prevention and winback programs.
- Set lifecycle best practices so prospects and merchants are happy and succeed with Block.
- Use AI to personalize content, sharpen segmentation, and speed up production and learning.
Requirements:
- Minimum 5 years experience owning B2B lifecycle, email or CRM marketing.
- Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement.
- Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
- Working knowledge of Figma or similar software for designing and building email creative.
- Experience designing, running and measuring lifecycle growth and testing strategies.
- AI fluency, with a track record of using AI tools to scale marketing programs.
Benefits:
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning