Head of Publishing, Shooters China

We are seeking a Head of Publishing, Shooters China to lead EA shooter franchise publishing in the Chinese market. As Head of Publishing, Shooters China, you will be responsible for using market information and intelligence to provide feedback and suggestions to the franchise. You will manage publishing partners in the market to improve performance and manage Go To Market and goals for the franchises.

Key Responsibilities:

• Monitor China and global FPS game market trends, focusing on core player demands, monetization models, and competitive landscape.
• Analyze genre evolution paths of leading FPS franchises.
• Track gameplay improvement trends in both global and Chinese markets.
• Deconstruct core game loops, meta systems, and player retention mechanisms of successful FPS titles.
• Develop FPS-specific product evaluation frameworks and localization best practices.
• Manage in-market local research, suggestions, and learning cycles to recommend and suggest adjustments to the franchise.
• Lead agreements between global development and China publishing teams.
• Manage localization processes, including cultural adaptation.
• Integrate market data, operational metrics, and competitor intelligence.
• Establish product health monitoring systems.
• Produce professional research reports and presentations.
• Present recommendations to senior leadership.

Requirements:

• 8+ years of experience in the game industry, with proven experience in FPS game publishing in China.
• Deep understanding of renowned FPS games, including gameplay mechanics, esports ecosystems, community culture, and global market performance.
• Hands-on experience operating at least one well-known international IP FPS game.
• Excellent communication and collaboration skills.
• Native Chinese and fluent business English.

Benefits:

• Comprehensive benefits package, including physical, emotional, financial, professional, and community well-being support.
• Customized benefits to meet local needs, including medical assistance, mental health support, retirement savings, paid time off, family leave, free games, and more.