Account Executive

We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team at KFSM-TV Fayetteville. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships.

Key Responsibilities:

• Identify and secure new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications:

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Benefits:

• Comprehensive benefits package including medical, dental, and vision coverage
• 401(k) program with company match
• Paid Time Off (PTO) and paid holidays
• Access to virtual doctor’s appointments and therapy sessions