Principal Integrated Marketing Program Manager

At Cloudflare, we are on a mission to help build a better Internet.

This role exists to fundamentally change how Cloudflare's marketing organization works by putting AI at the center of how we operate.

Responsibilities

Drive and Build Marketing AI Strategy & High-Impact Integrated Programs

• Define and own the marketing AI roadmap: assess where AI can deliver the greatest business impact, prioritize against marketing's strategic objectives, and sequence what gets tackled and in what order.
• Build the business case for AI investments,not in abstract terms, but by mapping current-state workflows, quantifying the opportunity, and defining clear success metrics before work begins.
• Directly build and ship AI solutions for the highest-impact, cross-functional opportunities,the programs that fundamentally reshape how marketing operates, not incremental automations.
• Manage intake of AI requests from across the org. Triage what rises to the level of a strategic program versus what should be solved by the team closest to the problem with the right guidance and tools.

Scale the Marketing Organization's AI Capability

• Build and run a champion network across marketing sub-teams: identify AI-curious practitioners, equip them with tools and patterns, and create the peer community that extends your reach.
• Ensure every team has a clear path to surface AI needs,and a clear understanding that the goal is to help them build, not to build for them. When a request is triaged as self-serve, provide the guidance and support to make that successful.
• Create the rituals that make AI visible and accessible: office hours, demo sessions, shared skill libraries, onboarding materials. Lower the barrier to entry so that building with AI becomes a normal part of how marketers work.
• Establish reusable patterns and templates so that solutions built for one team can be adapted by others without starting from scratch.

Crossfunctional Planning and Integration

• Serve as a core member of the Global Integrated Marketing Leadership team , helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.
• Translate and represent the leadership vision into a clear, coherent strategy for the Global Integrated Marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
• Design and run the operating system for the Global Integrated Marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
• Create processes to monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met for the Americas and globally.

Requirements

• 8+ years in an integrated marketing role such as Marketing Operations, Demand Gen or a Marketing CoS function
• Deep knowledge of how B2B marketing organizations operate,campaigns, content, demand gen, field marketing, analytics.
• Comfort building with AI tools: agents, skills, prompt engineering, MCP integrations, no-code/low-code platforms.
• A product management mindset: you think in terms of intake, backlog, iteration, adoption, and measurable outcomes.
• Strong communication and the credibility to tell senior stakeholders "not yet" on low-priority requests and "think bigger" when teams default to automating the status quo.
• Exceptional executive communication and writing skills , clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.