Description
As a Paid Search (SEA) Consultant at DEPT, you will set up, manage, and optimise Paid Search campaigns for clients. You will also act as a business partner, providing consulting services based on marketing needs, challenging client goals, and assessing feasibility.
Responsibilities:
- Manage multi-market paid search and shopping campaigns for clients
- Conduct keyword research and analysis to identify relevant search terms and opportunities for campaign optimisation
- Utilise automation and data within campaigns, including AI to improve performance
- Create and optimise paid search campaigns across various platforms, such as Google Ads and Bing Ads
- Monitor campaign performance, analyse data, and provide regular reports to clients
- Stay up-to-date with industry trends and best practices in paid search advertising
- Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment with client goals
- Stay informed about changes in search engine algorithms and adjust strategies accordingly
- Carry out technical analysis, content & authority analysis
- Set up implementation plans and workflows
- Respond to client briefs
- Report on activity on weekly, monthly, and quarterly basis
- Have direct client communication
Requirements:
- Prior experience (at least 2 years) in managing and optimising paid search & shopping campaigns
- Strong knowledge of paid search platforms, such as Google Ads and Bing Ads
- Experience with client communication
- Excellent analytical skills and ability to interpret data
- Ability to work collaboratively in a fast-paced environment
- Intermediate or higher proficiency in Excel and familiarity with Word and PowerPoint
- Excellent time management and organisational skills
- Ability to react quickly in a fast-paced environment
- Full working proficiency in English
Benefits:
- Private health insurance and access to healthcare services
- Sports & cultural benefits
- Dog-friendly office
- Hybrid working policy
- Opportunity for professional development and certifications
- Global annual DEPT Cares Month