Business Development Director

Prudential’s purpose is to be partners for every life and protectors for every future.

The Business Development Director will take full ownership of business planning and execution for assigned regions, including monthly, quarterly, and annual plans aligned with company strategy.

Key Responsibilities:

Business Planning & Execution Ownership

• Develop and execute region-specific business strategies, commercial priorities, and activation plans to drive APE growth and productivity.
• Translate business strategy into clear execution roadmap and sales enablement actions for BDMs, bank partners, and internal stakeholders.
• Continuously monitor performance, identify business gaps, and proactively calibrate action plans to improve KPIs.
• Ensure all business activities are executed in compliance with company policies and risk management requirements.

Strategic Account Development & Deployment

• Lead the deployment of business initiatives, sales programs, and capability development plans at assigned bank partners.
• Jointly develop and execute regional business plans with bank partners, ensuring alignment on targets, priorities, and sales actions.
• Drive the activation of key enablers across regions, including business rhythms, sales campaigns, capability interventions, and stakeholder engagement.
• Act as the key accountable owner to ensure initiatives are translated into field-level execution and sales outcomes.
• Strengthen long-term strategic partnerships through structured engagement, influence, and value creation.

Bank Stakeholder Coaching & Activation

• Build strong working relationships with bank leaders and frontline stakeholders at regional and branch levels.
• Coach, influence, and mobilize bank stakeholders to improve business focus, sales discipline, and activation effectiveness.
• Partner with bank stakeholders to identify growth opportunities, remove execution barriers, and accelerate business performance.
• Create alignment and commitment from stakeholders to deliver agreed business initiatives and targets.

People Management & Capability Building

• Lead, coach, and develop BDMs and sales management teams to improve productivity and leadership capability.
• Build a strong talent pipeline and succession plan for key roles.
• Drive team engagement, accountability, and a high-performance culture.
• Attract and retain high-quality talent for Partnership Distribution.

Stakeholder & Governance Management

• Build and maintain strong collaboration with internal functions (Product, Operations, Risk, Compliance, etc.).
• Ensure smooth execution and alignment across all stakeholders.
• Lead issue resolution and business decision-making related to regional performance and partnership effectiveness.

Others

• Perform other tasks assigned by Line Manager and Company Management.