Ad Sales Lead - West

Join Duolingo's direct ad business, building and scaling the West Coast region. As a Head of West Coast Sales, you will set regional strategy, build and lead a high-performing team, and own revenue outcomes across priority verticals and agency holding companies.

Responsibilities:

• Own West Coast revenue targets and forecasting; build a healthy, predictable pipeline across named accounts and agency groups, and deliver against quarterly goals.
• Develop and execute the regional go-to-market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as we scale.
• Hire, coach, and lead a small team of sellers over time; establish operating rhythms, deal reviews, and CRM hygiene standards that improve forecast accuracy and execution.
• Build and deepen senior relationships at brands and agencies; open new logos and expand strategic accounts with clear commercial narratives that map Duolingo's unique strengths to client objectives.
• Lead complex deals end-to-end,from prospecting and positioning through negotiation, close, renewal, and expansion,partnering tightly with Account Management and Ad Ops for flawless delivery.
• Share actionable market feedback with sales and product leadership to inform pricing, packaging, measurement, and ad experiences while protecting the learner experience.
• Operate with speed and rigor in a startup-like environment, building repeatable sales motions, outreach cadences, and team practices that scale from 0→1 and 1→N.

Requirements:

• 8+ years of direct digital ad sales experience with a consistent track record of hunting, closing, and renewing in premium mobile or consumer app environments.
• Success selling video and native/custom formats and structuring innovative agreements with top-tier advertisers and agencies.
• Proven ability to engage senior decision makers while rolling up your sleeves to build collateral, troubleshoot issues, and drive revenue personally.
• Strong understanding of ad tech and mobile app ecosystems, with skill using data to assess performance and inform pricing and packaging.
• Excellent communication and presentation skills, and comfort operating with ambiguity at high velocity.

Benefits:

• Salary Range: $140,000-$210,000 USD
• Base salary supplemented by equity compensation
• Comprehensive benefits package (details available on company website)