Asset Management/Marketing Manager

At Ford Motor Company, you will be responsible for the end-to-end marketing, branding, and communications strategy for Ford Customization focused on Dealer Channel and Dealer Installed Options (DIO).

Your primary focus will be driving massive growth in the Aftermarket Channel. You will lead the charge with engaging the Ford Accessory Distributors and Dealer network to drive the Go-To-Market marketing initiatives to deliver accessory growth in the dealer showroom.

Responsibilities:

• Develop and execute the overall Ford Customization marketing strategy for Dealer Channel and Dealer Installed Options and e-commerce to achieve business plan financial targets.
• Lead the marketing efforts to achieve the aggressive 5-year business plan growth.
• Amplify the Ford Customization brands and ensure brand consistency across all sub-brands.
• Lead marketing agency(s) to implement marketing strategies, ensure project timeliness, and provide creative brief direction.
• Develop and execute a robust experiential strategy to foster loyalty and passion among enthusiast customers.
• Collaborate with Ford Marketing & Sales to create a "Best in Class" digital configurator and shopping experience.
• Coordinate, manage, and execute electronic field and dealer communications relating to accessories.
• Partner with the sales team to "level up" our dealers and oversee the marketing of dealer-facing enablers.
• Integrate Customization GTM strategies with core Ford processes to ensure a seamless "search, shop, find, and sale" experience.
• Ideate and edit all marketing materials developed for message accuracy.
• Work with cross-functional brand marketing teams to build product awareness within Dealers, owners, and enthusiasts.
• Grow digital marketing presence with linkage to other Ford channels.
• Ensure implementation and timing of "Go-to-Market" strategies for new Ford Customization products.
• Work with Ford Communications team to create regular communication loop to both internal and external customers.
• Monitor and influence current processes and plans, bring new fresh ideas to the table.
• Manage creative agency relationship with team, provide direction in creative briefs, prioritize projects, and ensure accurate messaging and creative.
• Oversee fixed marketing budget to ensure correct POs, timely invoices, and adherence to budget.

Qualifications:

• Bachelor's Degree
• 5+ years of experience with creative marketing management, development of agency briefs, management of large agency staff
• 5+ years of experience with strong organizational skills to manage numerous team members, multiple complex projects, and deliver superior results on a timely basis
• 5+ years of experience with strong interpersonal and teamwork skills to lead team and develop employees
• Strong written & verbal skills to prepare, present, & communicate project status and results to senior leaders
• Strong decision-making skills
• Strong computer skills, including Excel, Word, PowerPoint, and SharePoint
• Understanding of Vehicle Personalization and Ford Racing Parts business
• Strong product and branding knowledge preferred
• Ability to interact with all levels of Management
• Ability to develop creative solutions to grow sales and increase awareness
• Ability to motivate a widely diverse team of Ford and Agency personnel utilizing strong relationship skills
• Ability to work independently and collaboratively
• Have a strong positive growth mindset focused on solutions and not the problems.

Benefits:

• Immediate medical, dental, vision, and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care, and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.