Senior Coordinator, Partnership Marketing

IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to help shape the success of strategic corporate partnerships that support the growth of IMSA.

Responsibilities:

• Manage day-to-day execution of assigned partnerships, ensuring contractual obligations, activation programs, and deliverables are fulfilled accurately and on time.
• Build and maintain strong relationships with partner contacts while identifying opportunities to maximize the value of their IMSA investment.
• Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
• Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and other partner engagement opportunities.
• Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver seamless partnership execution.
• Manage the distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
• Develop and maintain partnership collateral, presentations, activation materials, and event resources.
• Serve as the at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field, or an equivalent combination of education and experience.
• 1-3 years of experience in partnership marketing, sponsorship activation, event marketing, sports marketing, hospitality, client services, or a related field.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills, including the ability to build relationships with partners, clients, and internal stakeholders.
• Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.
• Strong attention to detail and ability to manage timelines, deliverables, and stakeholder expectations.
• Proficiency with Microsoft Office Suite; experience with Adobe Photoshop is a plus.
• Ability to leverage technology and AI tools to improve efficiency, effectiveness, and deliverables.
• A proactive, solutions-oriented mindset with the ability to anticipate needs and execute with professionalism.
• Ability to work collaboratively across departments and effectively represent IMSA with partners and guests.
• Ability to travel up to 25%, including weekends, as business needs require.

Benefits:

• Competitive compensation
• Comprehensive benefits package focused on wellness
• Opportunities to grow and develop both personally and professionally