Regional Director, Commercial Expansion Sales

We are seeking a Regional Director, Commercial Expansion Sales to lead our Commercial segment focused on high-value, fast-growing digital native businesses in San Francisco.

You’ll manage, coach, and grow a founding team of commercial AEs responsible for high-velocity sales cycles, true-up processes, and rapid response to inbound leads.

As the founding sales leader in this motion, you will define and refine a repeatable playbook, establish forecasting practices, and help shape the trajectory of a segment that is brand new to the business.

Responsibilities

• Lead, coach, and develop a team of commercial AEs focused on high-velocity, transactional sales
• Define and implement a repeatable commercial sales motion and supporting playbook
• Establish regular forecasting practices for the commercial segment
• Partner with RevOps and GTM leadership to refine tooling, processes, and reporting
• Collaborate cross-functionally with Marketing, Finance, and Post-Sales to ensure seamless lead flow, forecasting accuracy, and account handoff
• Hire, onboard, and scale a founding team of AEs
• Act as a thought partner to senior GTM leadership in shaping the strategy for this new business segment

Requirements

• Experience leading a high-velocity/transactional sales team or demonstrated success as a high-performing velocity & enterprise AE with player/coach experience
• Strong coaching skills with a track record of developing early-career sales talent into higher-scope roles
• Experience with PLG/velocity sales cycles
• Experience building and refining sales processes, playbooks, and forecasting systems
• Ability to thrive in ambiguity and build structure in a new, fast-moving business segment
• Excellent cross-functional collaboration skills, with the ability to partner closely with GTM leadership, RevOps, Marketing, and Finance
• Strong communication and organisational skills, with comfort presenting to leadership and influencing outcomes