Head of AEO & SEO

Job Description

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world's largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

The Growth Marketing team partners closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. The SEO & AEO function specifically drives organic discovery ensuring Stripe is found, cited, and recommended when developers, founders, and finance leaders are searching for or asking about payments, financial infrastructure, and related topics.

Responsibilities

• Own the organic growth strategy end-to-end across SEO and AEO (Answer Engine Optimization), including technical optimizations, content strategy, on-site experience, and visibility in general purpose assistants and coding assistants.
• Lead, develop, and retain a high-performing team of SEO and AEO specialists, fostering a culture of experimentation, operational excellence, and continuous learning.
• Drive measurable improvements in organic visibility, rankings, citations, traffic, signups, sales inbound and downstream activations across both AEO and SEO.
• Drive measurable improvements in how well AI tools are able to understand how Stripe's products work and how to properly integrate them.
• Partner cross-functionally with product, engineering, content, growth, data science, and marketing to embed SEO/AEO best practices across Stripe's web properties, documentation, and product surfaces.
• Build and evolve the measurement framework for SEO and AEO: develop attribution models, define leading/lagging indicators, and quantify the revenue impact of organic channels.
• Own strategic roadmap for AEO: establish Stripe's point of view on how AI-generated answers reshape discovery, and position Stripe to win.
• Drive improvements across content quality, website architecture, and structured data to maximize discoverability.
• Represent organic growth performance and strategy across Stripe: translating complex technical SEO/AEO concepts into clear business impact narratives.

Requirements

• 10+ years of experience in SEO, with at least 3 years leading a team and 2+ years at a senior/leadership level engaging with executives.
• Demonstrated expertise in both technical SEO and content strategy, with a track record of driving significant organic growth at scale.
• Deep understanding of how AI-powered search and answer engines work and a clear point of view on how to optimize for them.
• Ability to drive improvements across multiple levers: content, website architecture, product surfaces, structured data, measurement, and cross-functional influence.
• Strong analytical foundation: comfortable with data, attribution challenges, and building measurement frameworks that quantify the business impact of organic channels.
• Proven ability to communicate complex technical concepts to executive audiences and build strategic alignment around organic growth investment.
• Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO/AEO improvements at scale.
• Track record of building, developing, and retaining high-performing teams.