Description
About the role
We are looking for a hands-on leader to build and lead the Sales Development function for the Benelux region. You will own the outbound pipeline engine for Airwallex’s SME & Growth business, coach SDRs daily, and partner with Marketing, Account Executives and Revenue Operations to generate high-quality pipeline at scale.
This role is based in Amsterdam. We operate in a hybrid environment, with a minimum of 3 days a week working from the office.
Responsibilities
- Lead, coach, hire and develop a high-performing SDR team, with clear expectations, feedback, onboarding and progression paths.
- Own pipeline and performance targets, including opportunity creation, pipeline value, conversion, activity levels and reporting.
- Build and continuously improve a data-driven outbound strategy across priority segments, markets and account plays.
- Partner with Marketing on campaigns, targeting, messaging, lead follow-up SLAs and inbound qualification.
- Work with Account Executives and Revenue Operations to improve qualification, Salesforce handovers, funnel conversion and pipeline health.
- Build and scale an AI-assisted outbound engine, using AI-enabled prospecting and workflow automation to improve lead sourcing, account research, personalization and sequence testing.
- Own SDR playbooks, processes and tooling, including Salesforce and sales engagement platforms, and establish AI and automation guardrails for quality, compliance and measurable pipeline impact.
- Contribute to regional go-to-market strategy by refining value propositions, pitch narratives and local-market outreach.
Requirements
- Experience leading an outbound SDR or sales development team in a high-growth technology company.
- A track record of hiring and developing early-career sales talent and building repeatable processes that deliver against ambitious targets.
- Strong cross-functional partnership skills across Marketing, Sales, Revenue Operations and People & Talent.
- Experience with Salesforce or another modern CRM and sales engagement tools, plus a track record of implementing AI-enabled prospecting or workflow automation to improve personalization and SDR efficiency; comfort operating in a metrics-driven environment.
- Excellent written, numerical and verbal communication skills, with the ability to simplify complexity and coach effectively.
- Professional fluency in English, Dutch is a strong plus.
- Strategic thinking, pragmatic execution and a bias toward action, continuous improvement and ownership.
- Familiarity with payments, FX, cards, treasury, spend management or complex B2B SaaS is a plus.
Benefits
At Airwallex you’ll have the ability to make an impact in a rapidly growing, global fintech. You’ll work with exceptional teammates, tackle complex, high-visibility problems and grow your career as we build the future of global banking.