Growth Marketing Lead, SEM

We are seeking a highly strategic and technically savvy Growth Marketing Lead to own Host SEM, the supply side of our Paid Search program.

You will lead end-to-end strategy and execution of Airbnb's Global Host SEM program, driving efficient host acquisition and long-term supply growth.

Responsibilities:

• Lead Airbnb's global Host SEM program across major search platforms (Google, Bing, and emerging channels) to drive efficient host acquisition and long-term supply growth.
• Develop and execute the strategic roadmap for Host SEM, aligning investment strategy and budget allocation with global and regional business priorities.
• Design, execute, and scale experiments across bidding, creatives, landing pages, audiences, and measurement to drive funnel improvements.
• Partner closely with Supply, Data Science, Engineering, Brand, Creative, and Finance teams to deliver scalable growth solutions.
• Own end-to-end reporting for the program, providing accurate, actionable insights that inform investment decisions and business performance.
• Communicate strategy, performance insights, and recommendations to business partners and leadership through clear, data-driven narratives and presentations.
• Leverage AI, automation, and innovative marketing technologies to improve optimization, measurement, and operational efficiency.

Requirements:

• 10+ years of relevant SEM experience at a fast-paced consumer technology company; B2B or two-sided marketplace experience is a huge plus!
• Proven track record of owning a large-scale acquisition channel, managing significant budgets ($XX–XXXM+ annually), and delivering measurable business impact.
• Deep technical expertise in the SEM tech stack, including bidding, measurement, attribution, tracking, feed management.
• Demonstrated experience leading high-visibility cross-functional projects from strategy through execution, measurement, and business outcomes.
• Exceptional executive communication and stakeholder management skills, with the ability to distill complex ideas into easily digestible narratives.
• Strong ownership mindset with the ability to thrive in ambiguity, adapt to changing priorities, and balance strategic thinking with operational excellence.
• Proficiency in SQL and Excel.
• Passion for adopting AI tools to improve productivity (e.g., ChatGPT, Claude, Gemini, or similar).
• Bachelor's degree in Business, Economics, Statistics, or other quantitative disciplines. Or equivalent combination of education and progressive experience

Benefits:

• The base pay range is $160,000-$200,000 USD.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.