Director, Digital

Prudential is seeking a talented and results-driven Digital Director to join their Group office as an individual contributor. In this strategic role, you will play a key role in executing and delivering digital projects, enhancing digital platforms, and optimizing digital experiences and usability across various Local Business Units (LBUs).

Responsibilities:

• Drive digital visibility and discovery by identifying opportunities to enhance Prudential's presence across the digital ecosystem.
• Lead regional digital strategy and execution, partnering with marketing teams across Asia and Africa to deliver high-impact initiatives.
• Embed AI-driven insights into customer experience, leveraging AI search and digital analytics.
• Champion app and web ecosystem integration, supporting the rollout of the Prudential App across markets.
• Unlock the value of first-party data, aligning website and app experiences to capture and connect digital customer footprints.
• Build regional digital marketing capabilities, coaching and mentoring teams.
• Partner with distribution teams to design and deliver customer-led engagement strategies.

Requirements:

• Minimum 15 years of digital experience, with proven leadership within financial institutions or insurance.
• Deep expertise across digital marketing disciplines, including performance marketing, AIO/SEO, content, and end-to-end customer journey optimisation.
• Strong experience in digital data ecosystems, including GA, CDP, and marketing automation platforms.
• Proven track record in developing and executing data-driven digital strategies.
• Hands-on experience in website optimisation and digital experience management.