Specialist AI GTM Strategy and Activation - Technical Market Engagement

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.

Okta Secures AI is how enterprises give AI agents an identity, govern what those agents can reach, and prove it to auditors. The Technical focus area owns that audience: the reference architectures, technical content, demos, and deep-dive assets that hold up under live questioning.

Core Responsibilities

• Messaging and positioning: Apply the Technical narrative consistently across every asset you build or maintain, and flag where content has drifted from what the product actually does.
• Buyer, persona, and market insight: Capture what you hear from TAMs, CSMs, FDEs, SEs, and customer calls, and turn it into concrete updates to content and the BMM.
• Competitive and category intelligence: Track roadmap changes, competitor feature releases, and protocol developments, and summarize what they mean for our technical content.
• Go-to-market planning and launch execution: Get technical assets, guides, and BMM entries updated and ready when features move from roadmap to Beta, EA, and GA.
• Sales enablement and field readiness: Maintain the guides, demo catalog, and reference material that SEs, TAMs, and CSMs rely on, and track whether they actually use it.
• Customer-facing content and asset ownership: Own accuracy and freshness for your assigned assets end to end, starting with the BMM, and retire what's outdated.
• Cross-functional influence: Work with product, engineering, Customer Success, and Professional Services to collect the inputs you need without formal authority over any of them.
• Roadmap, pricing, and packaging input: Bring recurring field and customer feedback to the Technical lead with the evidence behind it.

What You'll Own

• The Blueprint Maturity Model technical content.
• The BMM's associated content and templates.
• Implementation guides and technical collateral.
• Demo environments and the demo catalog.
• Field feedback loop.
• Release and roadmap tracking.
• Scoped builds for the team.

What You'll Bring

• 2–5 years in technical marketing, solutions engineering, technical account management, professional services, developer relations, or another technical customer-facing role for a B2B software product.
• Hands-on proficiency with SaaS admin consoles, CLIs, and APIs.
• Working knowledge of identity fundamentals and a strong interest in going deep on agent identity.
• Clear technical writing.
• Rigor and attention to detail.
• Proactive habits.
• Comfort working across teams and taking input from various stakeholders.
• Comfort operating in an early, fast-moving market.
• Willingness to travel occasionally for customer engagements, team sessions, and events.

Success Looks Like

• BMM and associated content are accurate, current, and delivered on time.
• TAMs, CSMs, and FDEs use the BMM and its guides to drive customer progression without reworking them.
• Assets you build are reused across at least two channels or teams.