Social Media Manager (Brand & Product)

We are seeking a Social Media Manager (Brand & Product) to join our team at Red Bull UK. As a Social Media Manager, you will lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns, and commercial priorities.

Responsibilities:

• Lead the social media strategy for Red Bull UK Brand & Product
• Translate brand and product plans into engaging, social-first content
• Partner with Brand, Product, Culture Marketing, Media Network, and Insights teams to identify opportunities and deliver impact
• Drive the growth of Red Bull UK's owned social channels
• Develop platform-specific content strategies and use audience insights to optimise content
• Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines
• Manage social media budgets effectively and lead relationships with agencies and partners
• Lead the development of innovative social content concepts and campaigns
• Manage projects from ideation through to execution and track performance

Requirements:

• Experience delivering millions of views across a high reach network of channels for an FMCG brand, publisher, broadcaster, creator, or content producer
• Understand and explain what drives organic virality
• Experience launching FMCG products via social media and driving high organic virality
• Experience of all major social platforms, including YouTube, TikTok, Instagram
• Ability to ideate and create viral social media content
• Proven experience of achieving significant growth for social platforms
• Innovative, creative, and entrepreneurial mindset
• Strong written communication and accuracy
• Experience in building and nurturing online communities
• Confident in presenting a strategic vision
• Experience in shooting, editing, and publishing
• Experience in agency management
• Experience of analytics and reporting

Benefits:

• Travel 20-30%

We offer a dynamic and entrepreneurial work environment where you can contribute and add value to something or someone.