Description
As a Marketing Automation Engineer, you will design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC) to deliver personalised customer experiences.
Responsibilities:
- Design, develop, and maintain complex email and SMS marketing programs in Salesforce Marketing Cloud (SFMC), leveraging Journey Builder, Automation Studio, AMPscript, and SSJS to deliver personalised, triggered communications at scale.
- Architect and manage data extensions, data flows, and integration pipelines between SFMC and upstream CRM and data systems including Salesforce CRM, CDP platforms, and third-party data sources.
- Partner with marketing, analytics, and product teams to translate campaign requirements into scalable technical solutions, ensuring alignment across all communication touch points.
- Build and maintain reusable AMPscript and SSJS libraries, dynamic content blocks, and shared data frameworks to accelerate campaign velocity and enforce governance standards.
- Develop REST and SOAP API integrations to synchronise subscriber data, trigger transactional sends, and enable real-time personalization across channels.
- Implement and enforce CRM governance practices including data quality standards, suppression list management, permission-based marketing.
- Collaborate with QA and delivery teams to establish pre-send validation workflows, ensuring content accuracy, link integrity, personalization correctness, and regulatory compliance before every deployment.
- Define and maintain a roadmap for CRM platform enhancements, new channel integrations, and automation capabilities aligned to business growth objectives.
- Monitor and analyze campaign performance metrics,open rates, click rates, conversion, deliverability,and use insights to drive continuous optimisation of programs and infrastructure.
Education & Experience Recommended:
- Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
- 5+ years of hands-on experience with enterprise CRM platforms, preferably Salesforce Marketing Cloud.
Preferred Certifications:
- Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant).
Knowledge & Skills:
- Deep expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Automation Studio, MobileConnect, and Audience Builder.
- Advanced proficiency in AMPscript and SSJS for dynamic content rendering, data lookups, and real-time personalization logic.
- Strong working knowledge of REST and SOAP APIs for CRM integrations, transactional sends, and subscriber data synchronisation.
- Experience designing relational data extension schemas, segmentation queries, and SQL-based audience filters within SFMC.
- Solid understanding of email deliverability principles including IP warming, sender authentication (SPF, DKIM, DMARC), and ISP engagement signals.
- Experience with CDP or data lake integrations feeding CRM activation layers.
- Strong analytical skills with the ability to interpret campaign performance data and translate findings into platform or strategy improvements.
- Excellent cross-functional communication skills with the ability to bridge marketing strategy and technical implementation.
- Highly organised with a strong attention to detail, capable of managing multiple concurrent programs without compromising quality or compliance.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure, 11 paid holidays, and additional flexible paid vacation and sick leave.