Director of Product

Electronic Arts is seeking a Director of Product to manage product strategy and end-to-end roadmaps for a trusted, high-velocity creator and player experience across priority regions.

The successful candidate will report to the Vice President of Product & GTM and lead a product organisation, partnering with platform engineering and key product teams to translate global user needs into product requirements.

Key responsibilities include:

• Setting product strategy and defining measurements for activation, retention, creation rate, and safety health
• Leading localization and culturalization across UX, content policy, events, templates, and communications
• Adapting creator workflows for regional platforms/devices to reduce time-to-first-publish and increase creator retention and content quality
• Improving player experience across feeds, discovery, recommendations, profiles, and community features
• Partnering on economy surfaces with monetization leadership to align pricing, subscriptions/passes, marketplace design, rewards, and entitlement systems
• Ensuring regulatory and store compliance across major markets
• Overseeing experimentation and insights, establishing instrumentation, running A/B and causal tests, and operationalizing decision frameworks
• Scaling platform readiness, reliability, and risk management
• Building and managing a product organisation
• Representing the product externally with partners, creators, and ecosystem developers

Requirements:

• 10+ years in consumer product management for UGC/games/social/media platforms
• 5+ years leading multi-product or platform teams
• Track record shipping global consumer experiences at scale
• Expertise adapting products for multiple regions
• Depth in creator ecosystems
• Command of experimentation and analytics
• Working knowledge of regional regulatory/compliance and app store requirements
• Strong communication and collaboration skills
• Mandarin and English language proficiency

Electronic Arts offers a comprehensive benefits package, including medical insurance, mental health support, retirement savings, paid time off, family leave, and free games.