Sr. Manager, Culture Marketing

The Sr. Manager, Culture Marketing will lead the development and execution of culture-focused marketing projects in the Santa Monica region. This role involves building brand affinity through events, artists, and influencers, while aligning with global strategies.

Responsibilities:

• Identify regional opportunities in Culture Marketing and contribute to business planning
• Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy
• Be the expert on local cultural trends, understanding what is relevant within local communities
• Collaborate with cross-functional teams to ensure seamless event execution
• Assist in the development of creative concepts and communication tools for stakeholder engagement
• Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events
• Ensure events are executed on time, on budget, and in alignment with brand standards
• Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success
• Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects
• Develop and execute below-the-line marketing strategies to support event goals
• Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial
• Identify locally relevant artist stories and cultural moments that align with the brand's values
• Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players
• Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives
• Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI

Requirements:

• 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing
• Strong understanding of both traditional and non-traditional brand marketing strategies
• Event production experience for live music and other culture-related events
• Proven experience managing projects from concept through to execution, including budget management
• Knowledge of regional and national cultural trends and scenes
• Excellent collaboration, communication, and project management skills
• A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders

Benefits:

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement