Customer Digital Business Development, Principal (Senior Manager)

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone. We're looking for a seasoned professional to join our marketing, distribution & partnership team as a Customer Digital Business Development, Principal (Senior Manager).

About the Role

The Customer Digital Business Development, Principal (Senior Manager) will lead and drive operational excellence, reward program implementation, partner coordination, reward cost governance, and marketing campaign delivery for AIA Vitality.

Roles and Responsibilities:

Operations & Program Ownership

• Manage end-to-end operations of AIA Vitality reward programs
• Ensure seamless execution, readiness, and scalability of reward initiatives
• Coordinate cross-functional teams and resolve issues
• Implement process improvements to enhance operational efficiency

Partner Support & Coordination

• Serve as primary operational contact for AIA Vitality reward partners and vendors
• Manage partner onboarding, day-to-day operations, and reward fulfillment coordination
• Resolve partner operational issues and track performance

Reward Cost Tracking & Performance Analysis

• Manage reward cost tracking, reporting, and budget monitoring
• Prepare cost forecasts, utilization analysis, and performance summaries
• Work with finance and internal stakeholders to ensure cost accuracy and transparency

Marketing Campaign Planning & Execution

• Plan, execute, and optimize AIA Vitality marketing and engagement campaigns
• Translate program objectives into customer-facing campaign concepts and execution plans
• Coordinate with marketing teams, digital teams, and external agencies

Digital Reward Journey & Adoption Optimization

• Own and improve end-to-end digital reward journeys for AIA Vitality members
• Identify customer journey gaps and adoption challenges
• Partner with product, digital, and technology teams to enhance reward experience

Reporting & Stakeholder Collaboration

• Develop and maintain regular operational, cost, and campaign performance reports
• Present insights and recommendations to stakeholders
• Work independently across multiple teams in a matrix environment

Minimum Job Requirements:

• Bachelor's degree in Business, Marketing, Operations, or related field
• 8–10+ years of experience in marketing campaigns, program operations, digital engagement, or customer programs
• Strong experience in marketing campaign planning and execution
• Proven ability to manage multiple complex workstreams independently
• Solid analytical skills with experience in cost tracking and performance reporting
• Strong communication and stakeholder management skills
• Proficient in English and Chinese written and presentation skills