Director, Product Marketing

TEGNA is seeking a Director, Product Marketing to lead go-to-market strategy and messaging for linear and streaming TV and advertising business, focusing on Premion, TEGNA's streaming ad platform (DSP).

The Director will report directly to the VP of B2B and Integrated Marketing, translating platform capabilities into clear positioning to help sales teams win and grow streaming advertising revenue.

Key responsibilities include:

• Collaborating with Product to develop positioning, messaging, and sales-ready narratives for CTV/streaming and Premion DSP capabilities
• Acting as the voice of the customer in product conversations, advocating for solutions and features that deliver value to advertisers and agencies
• Building strong relationships across product, sales, customer success, and other stakeholders
• Developing clear, differentiated positioning against competitors in the CTV/streaming ad tech space
• Designing, creating, and overseeing sales enablement assets to equip the sales organization to grow streaming advertising revenue
• Supporting pipeline growth for streaming advertising by arming sales with the right tools at the right moments in the sales cycle
• Managing and developing a Product Marketing Analyst

The ideal candidate has 10+ years in product marketing, with experience in digital content, CTV, or streaming media, and demonstrated leadership experience.

Benefits include comprehensive health, financial, and wellness programs, such as medical, dental, and eye care coverage, 401(k) matching, and paid time off.