On Premise Trade Marketing Manager

We are seeking an experienced On Premise Trade Marketing Manager to lead our Limited Service Restaurants (LSR) segment in Canada. As a key member of our On Premise organization, you will develop and execute trade marketing strategies to drive reach, consumption, and brand engagement across the LSR segment.

Responsibilities:

STRATEGIST

You will translate business priorities, consumer insights, and sales performance into clear trade marketing strategies for the LSR segment. Your tasks will include:

• Leading the development of the annual LSR segment business plan in collaboration with the On Premise Key Account team and Director, On Premise Marketing.
• Developing tailored marketing strategies and programs for key customers to support shared business objectives.
• Creating the annual On Premise Customer Sell Deck to establish a compelling marketing narrative.

EXECUTOR

As an executor, you will:

• Build strong relationships with Marketing teams of key LSR customers and lead joint marketing programs.
• Develop trade marketing tools and POS creative based on consumer, customer, and business insights.
• Own product and POS strategy for the LSR segment, collaborating with the broader On Premise Marketing team.
• Partner with external agencies and the Brand Marketing team to bring national product and occasion strategies to life within LSR.

COACH, AMBASSADOR & MANAGER

In this role, you will:

• Act as the Trade Marketing contact and subject-matter expert for the LSR segment within the Canadian On Premise organization.
• Serve as the Canadian counterpart to the Global LSR Trade Marketing team.
• Develop and share LSR insights, learnings, and best practices across the On Premise organization.
• Provide accurate and timely reporting for On Premise LSR initiatives.

Requirements:

• 4+ years in trade marketing or a related commercial marketing role, preferably within Limited Service Restaurants or On Premise Key Accounts.
• Proven experience in developing business plans, customer strategies, and integrated marketing programs.
• Strong understanding of the consumer goods industry, Trade Marketing principles, and relevant consumer and customer trends.
• Exceptional planning and project management skills.
• Strong analytical capabilities.
• Excellent communication, collaboration, and relationship-building skills.
• Bachelor’s degree in marketing & sales or economical background.
• Fluent in English, bilingual in French a strong asset.

Benefits:

• Expected annual base salary range: $98,515 to $108,885.
• Eligible for an annual bonus.
• 30-40% travel required.
• Permanent position with benefits.