Director of Product

Electronic Arts is seeking a Director of Product to manage product strategy and end-to-end roadmap for a trusted, high-velocity creator and player experience across priority regions.

The successful candidate will report to the Vice President of Product & GTM and lead a product organisation, partnering with platform engineering and key product teams to translate global user needs into product requirements.

Key responsibilities include:

• Setting product strategy and defining measurements for activation, retention, creation rate, and safety health
• Leading localization and culturalization across UX, content policy, events, templates, and communications
• Adapting creator workflows for regional platforms/devices
• Improving player experience across feeds, discovery, recommendations, profiles, and community features
• Partnering on economy surfaces with monetization leadership to align pricing, subscriptions, and marketplace design
• Ensuring regulatory and store compliance across major markets
• Overseeing experimentation and insights, establishing instrumentation, and running A/B and causal tests
• Scaling platform readiness, reliability, and risk management
• Building the product organisation with clear operating schedules, quality bars, and cross-border collaboration practices
• Representing the product externally with partners, creators, and ecosystem developers

Requirements:

• 10+ years in consumer product management for UGC/games/social/media platforms
• 5+ years leading multi-product or platform teams
• Track record shipping global consumer experiences at scale
• Expertise adapting products for multiple regions
• Depth in creator ecosystems, tooling, publishing, discovery/ranking, social systems, and marketplace/economy surfaces
• Command of experimentation and analytics
• Working knowledge of regional regulatory/compliance and app store requirements
• Strong collaboration and communication skills
• Mandarin and English language proficiency
• Bachelor's degree in CS/Engineering, HCI, Economics, or related

Electronic Arts offers a range of benefits, including medical coverage, mental well-being support, retirement savings, paid leave, parental leave, free games, and more.