Email & Lifecycle Marketing Specialist

Pinterest is looking for an Email & Lifecycle Marketing Specialist to help build and scale email and push programs for business audiences.

In this role, you'll partner across Marketing, Creative, Sales, Product, and IT to deliver thoughtful, data-informed campaigns that drive advertiser awareness, engagement, and revenue growth.

Responsibilities:

• Develop and execute email and push programs for Pinterest's business audiences that drive advertiser awareness, engagement, and revenue growth.
• Partner with Email Marketing Manager and Mid-Market Marketing Director to develop email strategies that reflect business priorities.
• Run a structured testing and optimization program to continuously improve program efficiency and impact.
• Provide operational support for email marketing tools, including maintenance of Salesforce Account Engagement.
• Use AI to improve existing email processes and develop new ones as needed.
• Maintain a high bar for quality, compliance, and customer experience across all sends.

Requirements:

• At least 3 years of experience in email, CRM, or lifecycle marketing, ideally in a B2B environment.
• Proficiency with a marketing automation platform (Salesforce Account Engagement preferred).
• Strong campaign execution skills, including campaign setup, QA, scheduling, stakeholder coordination, and deployment.
• Experience with audience segmentation, targeting, and personalization.
• Experimentation and analytics skills, including A/B testing methodology and performance reporting.
• Strong cross-functional communication and collaboration skills.
• Operational rigor and attention to detail.
• Demonstrated ability to use AI to accelerate workflows.

Benefits:

• Salary range: $81,921-$168,660 USD
• Equity eligibility
• Flexible working model (PinFlex)
• Opportunity to work remotely or in-office